Building, Managing and Evaluating Your School's ReputationNanjing International SchoolSeptember 17-18, 2020*
*rescheduled dates
This is an update regarding the ACAMIS workshop, Building, Managing and Evaluating Your School's Reputation (formerly called School Marketing and Communications Best Practice), originally scheduled for March 16-17. After consulting with the Nanjing International School they have decided to postpone this event to September 17-18, 2020.
If you wish to cancel your registration, given these special circumstances we will provide a full refund of registration fees paid for all cancellations received by 31 March 2020. After that our normal Registration Fee Refund Policy will apply (as shown on your invoice). If you wish to cancel please email: ea@acamis.org and specify the workshop name and registered attendee name(s) you wish to cancel. Also if the invoice(s) has not been paid yet please remove it from all PD approval and payment processes. Stopping payment will remove the need for fee refund.
We hope to see you in September and wish you the best for the rest of the school year,
Michael Iannini
Contracted ACAMIS PD Coordinator
2-Day Agenda
Day 1
Day 1: How to Build a World Class Reputation for your School
- What is reputation and what are the drivers of a good reputation?
- Approaches to build and sustain a first-class reputation for your school
- Frameworks and tools to build, manage and measure reputation
- Informed strategies and tools to strengthen whole of staff approach to reputation
- Techniques to stimulate and build word of mouth and referral
- Undertake a reputation self-assessment using a renowned reputation tool developed by Dr Holmes (The Reputation Assessor)
- Best practice metrics and benchmarks for schools to focus on their reputation
- What is reputation and what is a good reputation to teachers, parents and students?
- How do marketing and reputation interact and best work together?
- How to improve reputation through school planning
- A robust tool to develop, manage and evaluate reputation in an international school.
- Internal and external strategies international schools can use to build reputation including word of mouth referral.
- How to make all staff responsible for reputation
- Key metrics to measure (monitor) reputation over time so reputation can be benchmarked through a reputation plan.
Day 2
- Approaches to build and sustain a best practice marketing function
- Frameworks and tools to build, manage and measure marketing
- Informed strategies and tools to strengthen differentiation and identity
- Techniques to stimulate and build word of mouth and referral
- Undertake a review of marketing using a renowned tool developed by Dr Holmes that can be applied to your school
- Best practice metrics and benchmarks for school marketing
- How to design, implement and measure a marketing plan for your school.
- What is best practice in marketing and communications for schools
- Parent choice- what matters most to parents
- School identity- self evaluation
- How to effectively position and differentiate school
- How to market teachers, curriculum and teaching pedagogy
- A robust tool to develop, manage and evaluate marketing practice in an
- international school.
- Internal and external strategies that can build word of mouth and referral.
- How to make all staff connected to and responsible for marketing in schools.
Speaker Bio
- http://www.cois.org/page.cfm?p=1948 Developing Measurable Strategy in Schools
- http://www.cois.org/page.cfm?p=2765 Managing Reputation in International Schools
- http://www.cois.org/page.cfm?p=3165 Positioning International Schools throughTeaching and Pedagogy
- http://www.cois.org/page.cfm?p=1946. International Schools Differentiation
- Parent Choice in International schools https://www.cois.org/for-schools/affiliated-consultant-network/spotlight
Host School
Hotel Reservation
https://www.accorhotels.com/gb/hotel-7548-novotel-...
Notes with hotel reservation:
You need to make your own hotel reservation (or for your colleagues who are going to attend the workshop).
Transportation will not be provided during the workshop days. You and/or your colleague who registered the workshop will receive a notification email approximately a week before the conference with workshop information and direction to the host school.
Register Here!
No refund, partial or full, will be granted to registrants that do not complete the full course or withdraw in the middle of the course.
No refund will be given for the DiSC assessment and .epub book once the registrants have gained access to these resources.